the edjemacation president
Students told `Yale Shmale'
Lakehead unveils edgy PR campaign that takes aim at Bush's Ivy League roots
Consider it a weapon of mass attraction.
Lakehead University is poking fun at U.S. President George W. Bush and his Ivy League alma mater in an edgy new guerrilla marketing campaign intended to lure students to its Thunder Bay campus.
Dubbed "Yale Shmale," the $100,000 promotion features an image of Bush — Yale University, Class of 1968 — on posters that will be plastered on construction sites and other outdoor locations across the Greater Toronto Area.
"Graduating from an Ivy League university doesn't necessarily mean you're smart," reads the second of two posters set for
release, "Choosing Lakehead does."
Why doesn't Yale use him for recruiting?
Probably because they have no trouble attracting students -- after all, there are a lot of legacy applicants from the families of wealthy alumni out there.
While it might be in poor taste to insult the leader of another nation in your advertising campaign,you have to hand it to Lakehead University for having the sheer brass as an institution to kick the president of the United States square in the nuts. You also have to wonder how someone with the nearly universal (The Assrocket and his ilk excepted) reputation as a moron necessary to make such a campaign effective - no one is looking at that picture and wondering what it says about W - could get elected.
How long before we see a post at Blogging Tories or in the Rightwing Wankosphere down south using this to "prove" that universities are packed with godless communists who hate America?
"Where else would you go when you have an ax to grind?"