Pass the salt...and the fire extinguisher
I can see the advertising campaign now "Our food is so spicy, they had to call out the fire brigade and evacuate the building." or "Our peppers are for eating, not spraying". I guess some in the land of bangers and mash just aren't ready for spicy Thai food. I've cooked some spicy chili over the years, but I've never had anyone call out the firefighters - the health department maybe, but not the fire department.